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ARS Roofing & Gutters vs Second Generation Roofing
Sonoma Roofing Contractors Comparison · Updated March 2026
Two highly experienced veteran contractors with nearly identical qualifications and strong customer feedback, differentiated mainly by owner involvement and service breadth.
| ARS Roofing & Gutters | Second Generation Roofing | |
|---|---|---|
| Rating | ★ 4.7 | ★ 4.6 |
| Years Licensed | 22 years | 26 years |
| License # | 837618 | 768860 |
| Workers' Comp | ✓ Yes | ✓ Yes |
| Bond Amount | $25,000 | $25,000 |
| Location | Santa Rosa, CA | Sebastopol, CA |
| Website | www.arsroofing.com | secondgenroofing.com |
Key Differences
What Customers Say
ARS Roofing & Gutters
Customers emphasize responsive communication, high owner involvement, repeat service relationships, and appreciation for guidance on repair versus replacement decisions across diverse project types.
Second Generation Roofing
Customers highlight transparent identification of repair needs before work begins, efficient crew execution once scheduled, and competitive pricing with detailed upfront inspections.
Key Takeaway: ARS shows patterns of ongoing customer relationships across multiple projects and service types, while Second Generation focuses on efficient execution of residential roof replacements with clear repair planning upfront.
Customer Reviews
ARS Roofing & Gutters
ARS spoke with me on Christmas morning and had a crew out to us the following morning to inspect a roof leak. They discovered that a recent gutter cleaning we had done by another company did not do a ...
We had such an amazing experience with Letitia and the ARS Roofing & Gutters team! Our roof needed repairs prior to a solar installation-and they made what could be a super stressful situation seem se...
ARS replaced our 30-year-old roof. The quote and estimate process was clear and detailed and thorough. When the start date arrived, the entire team was cheerful and communcative and ernest. The forema...
Second Generation Roofing
Good company to work with and was very quick to completion. They did a complete overhaul of our leaking chimney along with the roof. The repaired chimney looked good as new, and the exterior paint mat...
I am a licensed Realtor in Sonoma / Marin County. I have personally used Second Generation Roofing for my rental property and have referred them to many happy clients and friends. I would highly recom...
Noel and his team were prompt and professional. Great attention to detail and very transparent about anticipated repairs. They went the extra mile to make sure that their work was top quality, definit...
Consider ARS Roofing & Gutters if...
- ✓ You need services beyond basic roof replacement, such as commercial roofing, gutter guards, moss removal programs, or coordination with solar installation contractors
- ✓ You value high owner involvement throughout the project and prefer a relationship-oriented contractor for potential future maintenance or related work
- ✓ Your situation involves insurance inspections, older roof systems requiring careful evaluation, or you want a contractor who can advise when maintenance is more appropriate than replacement
- ✓ You're looking for a contractor who handles both roofing and comprehensive gutter services under one roof, reducing coordination complexity
Consider Second Generation Roofing if...
- ✓ Your primary need is a straightforward residential roof replacement and you value efficient execution once the project is scheduled
- ✓ You appreciate transparent identification of additional repair needs before work begins rather than discovering issues mid-project
- ✓ You're comparing multiple bids and want competitive pricing with detailed upfront inspection and clear repair planning
- ✓ Your project involves removal of multiple roof layers or addressing structural issues like dry rot that may be uncovered during tear-off
Questions to Ask Before Hiring
- → How soon can you schedule my project, and what factors might affect that timeline given current workload and weather?
- → Will the owner be involved in my project directly, and who will be my main point of contact from estimate through completion?
- → Can you provide references from projects similar to mine in age of home, roof complexity, or specific challenges my property presents?
The Bottom Line
You have two legitimately strong choices here, and your decision should hinge on project scope rather than contractor quality. Choose ARS Roofing & Gutters if you value high owner involvement, need services beyond basic roof replacement, want a contractor for potential ongoing maintenance relationships, or have commercial property needs. Choose Second Generation Roofing if your primary need is residential roof replacement, you value transparent upfront repair identification, and you prefer streamlined execution once scheduled. Both companies carry proper insurance and bonding, have veteran-level experience with older and complex homes, and earn consistently positive customer feedback. You won't go wrong with either contractor for a standard residential roof replacement.
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Frequently Asked Questions
Both time frames place these contractors firmly in veteran territory with sufficient experience to handle complicated residential and commercial roofing challenges. The four-year difference is less significant than the fact that both have maintained continuous licensure through multiple economic cycles and building code changes. Either company has seen enough roof failures, weather events, and unusual situations to diagnose problems accurately.
ARS Roofing & Gutters shows broader gutter capabilities in their project history, including gutter guards, screening systems, cleaning, and moss removal programs. While Second Generation handles gutter installation and downspouts as part of roof replacement projects, ARS appears better positioned if you need specialized gutter services or ongoing maintenance relationships beyond a single roof replacement.
Both companies reference work on older, multi-story, and complex roof systems in their customer feedback. ARS mentions insurance-related inspections and guidance around repair versus replacement decisions more frequently, while Second Generation emphasizes transparent identification of issues like dry rot during tear-off. Both have the experience base to handle complicated residential projects competently.
Both receive strong feedback for clear communication and detailed estimates. ARS shows patterns of higher owner involvement and ongoing customer relationships across multiple projects, suggesting a more hands-on communication style. Second Generation is noted for transparent repair planning before work starts and efficient crew execution, suggesting clear upfront communication followed by streamlined project delivery.
Looking for the Best?
See our ranked list of top roofing contractors in Sonoma.
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How We Compare Contractors
License Verification
All license data is sourced from official California CSLB records and verified regularly.
Review Analysis
Customer reviews are aggregated from Google and analyzed to identify patterns in service quality.
Detailed Comparison
We analyze credentials, insurance, experience, and feedback to highlight meaningful differences.
Not all licensed contractors are created equal. While a valid license is the baseline requirement in California, contractors can vary significantly in experience, insurance coverage, and customer satisfaction.
- Experience matters: A contractor with 15+ years of experience has likely encountered and solved problems that newer contractors haven't faced yet.
- Workers' compensation protects you: If a contractor without workers' comp insurance has an employee injured on your property, you could be held liable.
- Reviews reveal patterns: Individual reviews can be misleading, but patterns across many reviews often reveal a contractor's true strengths and weaknesses.
- Bond amounts vary: A contractor's bond provides financial protection if they fail to complete work as agreed. Higher bonds offer more protection.
Taking time to compare contractors on these factors can save you from costly mistakes and help ensure your project is completed by a qualified professional.
Data Sources: License information from California CSLB. Ratings and reviews from Google. Last verified March 12, 2026.
This comparison is based on publicly available information. We recommend getting multiple quotes and verifying all credentials directly before hiring.
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